Lede
Digital asset manager Bitwise has listed seven crypto exchange-traded products (ETPs) on Nasdaq Stockholm, marking a expansion of its offerings in the Nordic region. These new products are denominated in Swedish krona (SEK) and are designed to provide both retail and professional investors with a regulated pathway to gain exposure to digital assets through existing brokerage accounts. The suite of products includes the Bitwise Core Bitcoin ETP, as well as spot Bitcoin (BTC) and Ether (ETH) instruments backed by institutional custody. According to the announcement, these products may also qualify for Sweden’s tax-advantaged ISK savings structure, depending on the platform used by the investor.
In addition to standard spot offerings, the firm has introduced staking-linked ETPs tied to Ether and Solana (SOL). To provide broader market exposure, Bitwise listed the MSCI Digital Assets Select 20 ETP, which tracks the largest cryptocurrencies by market capitalization. The launch also includes a hybrid product that combines exposure to Bitcoin and gold. To manage the security of these vehicles, all Bitwise ETPs are fully backed by the underlying crypto assets held in institutional cold storage. This institutional-grade custody is verified through weekly independent audits of the holdings, providing a layer of transparency for investors utilizing the Swedish exchange.
Context
The launch in Sweden is a component of Bitwise’s broader European expansion strategy, which originally gained momentum with the acquisition of ETC Group in August 2024. Following that acquisition, the company has methodically entered several major European financial markets. In April 2025, Bitwise listed four Bitcoin and Ether ETPs on the London Stock Exchange, providing institutional and retail access in the United Kingdom. This was followed in September by the listing of five crypto funds on the SIX Swiss Exchange, further establishing the firm’s presence in key continental hubs.
To support this regional growth, Bitwise has appointed Marco Poblete and Andre Havas to oversee its operations across the Nordic region. Their roles focus on managing the expansion and ensuring that the firm’s suite of SEK-denominated products effectively serves the local market. By listing products on Nasdaq Stockholm, the company is targeting a sophisticated investor base that utilizes established brokerage infrastructure. This systematic approach to entering national exchanges reflects a strategy of providing digital asset exposure through traditional financial channels while adhering to local regulatory requirements and currency preferences. The Nordic expansion represents the latest phase in the company’s efforts to scale its investment products across the European continent following its 2024 entry.
Impact
Beyond its activities in Europe, Bitwise has also expanded its presence in the United States during 2025. This growth was facilitated by an improving regulatory landscape where increased clarity and reduced enforcement uncertainty allowed for a more predictable product development cycle. In September, Bitwise filed with the US Securities and Exchange Commission (SEC) to launch a proposed Stablecoin & Tokenization ETF. This product is designed to track companies involved in the infrastructure of stablecoins, payments, and regulated crypto ETPs. In October, the company further diversified its US offerings by launching the Solana Staking ETF (BSOL) on the New York Stock Exchange, which incorporates staking rewards into the fund structure.
The firm continued its filing activity in December by submitting a proposal to the SEC for a spot Sui ETF. This proposed product is intended to track the price of the Sui (SUI) token, with Coinbase named as the institutional custodian for the assets. This move positions Bitwise alongside other issuers like Canary Capital and 21Shares, whose filings for Sui-based ETFs are still awaiting a ruling from the SEC. These regulatory filings and product launches indicate a trend toward diversifying the types of crypto assets available to investors in the US market, moving beyond established assets like Bitcoin and Ether into newer ecosystem tokens and staking-based investment vehicles.
Outlook
The outlook for crypto exchange-traded products suggests a significant increase in market activity heading into 2026. According to Bitwise researcher Ryan Rasmussen, more than 100 crypto ETPs could launch in 2026. This projection follows a major regulatory shift in September, when the SEC adopted generic listing standards designed to significantly reduce the timelines required for the approval of such products. By establishing a more standardized framework for listings, the regulatory environment is expected to become more efficient for issuers seeking to bring new digital asset products to market.
This anticipated growth in the US market coincides with the ongoing expansion of Bitwise’s infrastructure in Europe, as demonstrated by the recent listing of seven products on Nasdaq Stockholm. The move toward generic listing standards may allow for a wider variety of specialized and diversified crypto products to enter the market, similar to the hybrid Bitcoin and gold products or staking-linked ETPs recently introduced in Sweden. As the regulatory hurdles for listing these products are lowered, the industry is likely to see a more rapid cycle of innovation and a broader range of investment vehicles. The combination of established European footprints and streamlined US approval processes points toward a more mature and diversified global market for regulated digital asset exposure in the coming year.
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